What’s the right equation?
40 cups of coffee + 5 guys + 2 days and 1 gigantic whiteboard = a good start to a strategy document
Mark and I took off at 4:00 a.m. on last Thursday morning to meet the
mStoner crew in Chicago. Our object was to sus out details related to
the web strategy document. We outlined global, topical, and audience
based navigation. We worked on putting together 10 of our 12 page
templates, we talked about content, looked at information architecture
and survived one crazy cab ride back to the airport.
All in all it was a great trip.