The past two days we’ve held sessions to present the process of the website redesign. At the start of the redesign we had two internal goals. First, ensure the redesign was a process, not a one-time project. Second, involve the community along the way.

During the meetings we unpacked five parts of the process that have brought us to where we are:


We knew from the start one of the biggest decisions would be to select the right partner. Several nationally recognized firms sent us proposals, and we brought three firm on campus to present their proposals in person. From these presentations mStoner stood out from the rest. The team we’re working from their firm has proven to be a valuable partner.


Strategy included three key parts: stakeholder intake, competitor analysis, and testing. We spoke into how each of these three areas informed both the scope of the project and the design of each concept.


Based off the information collected in the strategy phase, three separate concepts were created by three different designers—each taking a different look at a potential Bethel website. During the meetings, we walked through each of these concepts to dig a bit deeper into the process that went into their development.


Lastly, we presented results from the survey that was released to four main groups: prospective students, current students, faculty/staff, and alumni/parents. Based on the feedback from each of these groups, the steering committee selected concept two as the new face to Bethel’s website.

There were a lot of great questions and comments discussed during the meetings. If you were unable to attend, scan through some of our past posts for information about where we’ve been. If you have additional comments or questions, feel free to send me an email (