Last week I posted that Writing is Hard. It’s a true statement. It’s an obvious statement. It’s a recognition and acknowledgement that creating content is both incredibly important and incredibly difficult.

But stating the problem does little to alleviate it.

The whole Web Services team appreciates all of Bethel’s web authors more than we can say. We know it’d be impossible to keep the website current, relevant, and useful without your hard work and contributions. We value each and every one of you as a member of our team and make it our goal to do everything we can to support you.

Which is why we’ve created Web Authoring at Bethel, our guide to help you navigate the world of web writing.

What’s in Web Authoring at Bethel?

The guide is full of useful tips and tricks for creating web content, blogs, and emails.

Voice and Tone: When we’re writing web content for Bethel we need to think about Bethel’s online voice. We want to welcome, honor, and help our users in any way we can. This guide will help you develop a Voice & Tone that reflects Bethel’s character and spirit.

As a side note, Kelsey and I want to give a shout out to the talented folks at MailChimp for their incredible Voice & Tone guide. We couldn’t have created Web Authoring at Bethel without their insights.

Rules for Web & Email Writers: The 6 main responsibilities for anyone updating the web, writing emails, or contributing content to any one of our web channels. This list is based on the brainstorm we had at Tuesday’s Monthly Meetup. Thanks to all who came and contributed!

Bethel Style Guide: Benson Great Hall or just Benson? Or BGH? Is it president Jay Barnes or President Jay Barnes? The Office of Communications and Marketing or the office of communications and marketing? Find answers to all your questions about Bethel Style.

Web Content: Helpful information and tips on writing web content, including the anatomy of a webpage and a guide to voice and tone.

Email: Get the latest best practices on how to craft great emails. Plus, voice and tone tips for reminder emails, event announcements, and more. Special thanks to Tim Hammer for lending us his email expertise. Check out his blog post on emails if you’re interested in learning more.

Blogs: Learn blogging best practices and explore tips for conveying a voice and tone that meets the needs of your readers.

Hopefully you find these resources helpful as you’re creating content for Bethel. If you have any questions, comments or concerns, let us know by sending us an email ( or filling out the form on the Contact Us page.