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Author Archives: Kelsey Lundberg

The Challenging Chore of Enterprise Content Maintenance

May 9, 2014 | 7:44pm

With the continual growth of multi-device web browsing, everything we once knew about web content has changed. So there’s a lot of discussion these days about content strategy. Web experts preach best practices for publishing to multiple channels, making content the priority, thinking mobile first, moving away from the WYSIWYG, … Read More

6 Reasons Why Collaboration Doesn’t Make Me Cringe

July 29, 2013 | 8:49pm

I’m well aware that the word collaboration causes many people to shudder. Believe me, I’ve been haunted by projects gone awry because of long meetings, dominating personalities, group think, or design by committee. I’ve been on the road to Abilene, and these experiences taught me to dread group work. Read More

4 Tips for Writing Under Pressure

April 19, 2013 | 7:49pm

As marketers and content creators, we’re under pressure. It’s our job to dream up that next awesome campaign or turn a client’s musings into a profound message—as if a stream of clever copy rolls continuously through our minds. But in reality, generating ace ideas for each new project is hard … Read More